Privacy Policy

My Dream Haus knows that your privacy is important to you, and we want you to know that it is important to us too. This Privacy Notice explains how we collect, use, and disclose Personal Data that we receive when you visit our websites (including the mobile optimized versions and mobile applications on which it is posted) (collectively, the “Site”), participate in our services, or communicate with us, both on the Site and offline. This Privacy Notice also describes how we protect this data once it is collected, and how you can exercise your rights regarding your data. This Privacy Notice should be read in conjunction with our Terms of Use.

 

 

1. Who we are

This Privacy Notice is issued on behalf of AJS Digital Group (referred to collectively in this Privacy Notice as “AJSDG” “My Dream Haus” and “we,” “us,” “our” and other similar pronouns). When we process your Personal Data, we do so as a ‘data controller’ under the General Data Protection Regulation meaning that we are responsible for deciding how and why we hold and use your Personal Data.

 

 

2. Contact us

If you have any questions or comments regarding our privacy practices, or to exercise any of your rights as described in this Privacy Policy or under data protection laws, you may contact us: ashley@mydreamhaus.co.uk.

 

 

3. How we collect and use your data

“Personal Data” is information that can be used to identify you as an individual, such as your name, age, and contact information. Whether or not you provide us with your Personal Data is your choice; however, in many instances your Personal Data is required to participate in certain services or activities we offer or gain access to certain content on the Site. For example, we collect Personal Data when you create an account on our Site; sign up for our newsletters; enter sweepstakes and contests; or submit a comment or question to us using a “contact us” or similar feature on the Site; or communicate with us offline. If you do not provide your Personal Data, this may make it impossible for us to provide you with the requested service or content.

 

Generally, we do not rely on consent as a legal basis for processing your Personal Data, although we may need your consent before sending direct unsolicited marketing communications to you via email or text message. Where you provide consent, you can withdraw your consent at any time and free of charge, but without affecting the lawfulness of processing based on consent before its withdrawal. You can withdraw your consent by contacting us using the contact details set out above.

 

Site Usage Information: Our servers automatically collect your IP address when you visit our Site, and we may associate that with your domain name or that of your Internet access provider. We may also capture certain “clickstream data” pertaining to your Site usage. Clickstream data includes, for example, information about your computer or device, Web browser, and operating system and their settings, the referring page that linked you to the Site, the pages, content, or ads you see or click on during your visit and when and for how long you do so, items you download, the next website you visit when you leave the Site, and any search terms you have entered on the Site or a referral site.

 

Among other things, this information enables us to: improve and develop our services and content; understand the behaviour of our users, and how users interact with the Site; analyse site traffic and understand customer needs and trends; identify issues with the Site. We have a legitimate interest in collecting and using this information, 1) so that we may understand how our customers use our content, services, and the Site, 2) so that we may make improvements to our content, services, and Sites, and 3) so that we can provide you with advertisements that are more relevant to you.

 

At times, we may match information collected from you through different means or at different times, including both Personal Data and Site Usage Information, and use such information along with information obtained from other sources (including third parties) such as demographic information and updated contact information. We or our service providers may also use your information to assess the level of interest in, and use of, the Site, our e-mails, and our other messaging campaigns both on an individual basis and in the aggregate.

 

 

4. Disclosure of personal data and site usage information to third parties

We share the Personal Data we collect on the Site and offline with others for a variety of reasons, as described in this Privacy Notice. In addition to the kinds of information sharing you might expect, such as sharing with employees, contractors, and third party service providers (such as analytic companies, email newsletter distributors, cloud services providers, and prize providers) who process your Personal Data in order to provide services to us, and sharing what you voluntarily post to public areas on the Site with other Site users, we may share your information:

 

  • with our co-sponsor(s) in connection with a contest, sweepstakes, offering, or other promotional activity that is jointly offered by us and any third parties;
  • when we believe in good faith that disclosure is necessary to protect or enforce our rights or property, protect your safety or the safety of others, investigate fraud or respond to a government, judicial, or other legal request, or to otherwise comply with the law;
  • in connection with a corporate change or dissolution, including for example a merger, acquisition, reorganization, consolidation, bankruptcy, liquidation, sale of assets, or wind down of business;
  • with our professional advisers including lawyers, auditors, and insurers.

 

In addition, we may share anonymous Site Usage Information (including aggregate data) with others, for their own use, because in such circumstances the data does not identify you and will cease to be Personal Data.

 

 

5. Your rights

To the extent that the GDPR applies to you, you have certain rights in relation to your Personal Data. The availability of these rights and the ways in which you can use them are set out below in more detail. Some of these rights will only apply in certain circumstances.

 

  • Access:You may ask us if we are processing your Personal Data and, if we are, you can request access to that data.
  • Correction: You may ask us to correct or remove Personal Data you think is inaccurate.
  • Erasure: You may ask us to delete or remove your Personal Data in certain circumstances.
  • Restriction: You may ask us to restrict or suspend the processing of your Personal Data in certain circumstances.
  • Transfer: You may request the transfer of certain of your Personal Data to another party. This right to data portability only applies where your Personal Data is processed by us with your consent or for the performance of a contract, and when processing is carried out by automated means.
  • Objection: You have the right to object at any time to our processing of your Personal Data for direct marketing purposes. Where we process your data based on our legitimate interests (or those of a third party), you also have the right to object, on grounds relating to your particular situation, at any time to processing of your Personal Data which is based on our legitimate interests. However we may be entitled to continue processing your data if our legitimate interests outweigh your interests, rights, and freedoms, or where the data is relevant to legal claims.

 

Please note that the above rights are not absolute, and we may be entitled to refuse requests, wholly or partly, where exceptions under the applicable law apply. We may refuse a request for erasure, for example, where the processing is necessary to comply with a legal obligation or necessary for the establishment, exercise, or defence of legal claims. We may refuse to comply with an access or correction request if the request is manifestly unfounded or excessive or repetitive in nature.

 

 

6. Exercising your rights

You can exercise any of your rights as described in this Privacy Policy and under data protection laws by contacting us as provided in the Contact Us section above. We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

 

As described in this Privacy Policy or provided under data protection laws, there is no charge for the exercise of your legal rights. However, if your requests are manifestly unfounded or excessive, in particular because of their repetitive character, we may either: (a) charge a reasonable fee (taking into account the administrative costs of providing the information or taking the action requested); or (b) refuse to act on the request.

 

Where we have reasonable doubts concerning the identity of the person making the request, we may request additional information necessary to confirm your identity.

 

As described above, you can opt-out of receiving direct marketing (i.e., our newsletters and promotional emails) from us at any time. You can do so by clicking on the unsubscribe link within the e-mail you receive, or by contacting us as provided in the Contact Us section above.

 

 

7. Cookies and third-party Ad servers and networks

When you visit our website, we collect certain information by automated means, using tracking technologies such as cookies, local storage, web beacons, and pixel tags. Cookies are small data files that websites send to your computer or device to uniquely identify your browser or to store information or settings in your browser. This enables us to recognize you as the same user who was at our website in the past and relate your use of the Site to other information about you, such as your website usage information and Personal Data.

 

Cookies may also be used to enhance your experience on the website (for example, by storing your username so you can log in easily, and keeping you logged into the Site after you have provided your password) or to collect general usage and aggregated statistical information and detect and prevent fraud. Most browsers can be set to detect cookies and give you an opportunity to reject them, but refusing cookies may, in some cases, inhibit or preclude your use of the Site or its features.

 

Our website may use the following types of cookies/tracking technologies:

 

  • Local shared objects, otherwise known as “Flash cookies” are stored on your computer or device using a media player or other software installed on your computer or device. Local shared objects operate a lot like cookies, but cannot be managed in the same way. Depending on how local shared objects are enabled on your computer or device, you
  • HTML5 (the language some websites are coded in) are used to store information on your computer or device about your Site usage activities. This information can be retrieved by us to determine how our Site is being used by our visitors, how it can be improved, and to customize it for our users.
  • Cache cookies, such as eTags, are used to identify your computer or device as the same computer or device that visited our Site or another website in the past.
  • Browser history sniffing which enables us to detect whether you have visited a webpage of ours or of someone else’s in the past by determining whether its URL is located in the list of URLs stored in your Web browser’s history file.
  • Browser fingerprinting which enables us to recognize your computer or device as the same one that has been used to visit our Site in the past based on various detectable information from your computer or device that, together, can be used as a “fingerprint” of your computer or device.
  • Pixel tags (also known as a “clear GIF” or “web beacon”) is a tiny image – typically just one-pixel – that can be placed on a Web page order to help us measure the effectiveness of our content by, for example, counting the number of individuals who visit us online or verifying whether you’ve opened one of our emails or seen one of our Web pages.
  • Cookies that collect and manage social media identities and data or provide login, registration, social media functionality on the Site.
    These tracking technologies may be deployed by us and/or by our service providers or partners on our behalf.

 

These tracking technologies may be deployed by us and/or by our service providers or partners on our behalf.

 

Third party advertising

We use third-party advertising companies to serve ads when you visit our website. These companies may use information about your visits to this and other websites, the region of the country or world where your IP address indicates you are located, and other information about you in order to provide advertisements about goods and services of interest to you. These advertisements may appear on this Site and on other websites. These companies may employ cookies, clear GIFs, and other tracking technologies to cause relevant ads to be displayed to you. This Privacy Policy does not apply to, and we cannot control the activities of, such advertisers, ad servers, or ad networks. You should consult the respective privacy policies of any advertisers on our website to see your options for opting out of their use of such devices. We encourage you to read these businesses’ privacy policies to learn about how they treat your information.

 

 

8. Do not track disclosures

Some Web browsers may transmit “do-not-track” (DNT) signals to the websites with which the user communicates. Because of differences in how Web browsers incorporate and activate this feature, it is not always clear whether users intend for these signals to be transmitted, or whether they even are aware of them. We currently do not change our tracking practices (which are explained in more detail under “Site Usage Information” above) in response to DNT settings in your web browser.

 

Our third-party partners, such as Google Analytics, and third-party ad networks, collect information about your online activities over time and across our Site and other online properties. These third parties may not change their tracking practices in response to DNT settings in your Web browser and we do not obligate these parties to honor DNT settings. We utilize Google Analytics for our Web analytics and you can opt out of your Site usage data being included in our Google Analytics reports by visiting https://tools.google.com/dlpage/gaoptout.

 

 

9. Security

While we endeavour to protect the security and integrity of your Personal Data collected via this Site, we cannot guarantee that any information, during transmission through the Internet or while stored on our system or otherwise in our care, will be absolutely safe from intrusion by others, such as hackers.

 

If at any time during or after our relationship we believe that the security of your Personal Data in our care may have been compromised, we may seek to notify you of that development, as promptly as possible under the circumstances. If we have your e-mail address, we may notify you by e-mail to the most recent e-mail address you have provided us. To receive these notices, you must check your e-mail account. You consent to our use of e-mail as a means of such notification.

 

 

10. Social networks

We maintain a presence on several social networking platforms, such as Facebook, Instagram, and Twitter, and we also incorporate some third-party social networking features onto our Site. Through these platforms and features, we receive some Personal Data and some Site Usage Information about you as described above, and this Privacy Notice applies to that information as well. In addition, third-party social networking platforms have their own privacy policies that explain how the third parties that provide them will use and protect your information. In accordance with those policies (and your privacy settings within your social networking accounts), information about your activities on our website may be published to your social network.

 

 

11. Links to third party websites

The Site may contain links, banners, widgets, or advertisements that lead to other websites. We are not responsible for these other sites, and so their posted privacy policies (not this Privacy Notice) will govern the collection and use of your information on them. We encourage you to read the privacy statements of each website visited after leaving the Site to learn about how your information is treated by others.

 

 

13. How long do we keep your personal data?

Your Personal Data will not be kept for longer than is necessary for the purposes for which it was collected and processed.

 

The criteria we use for retaining different types of Personal Data, will depend on the following:

  • guidance from applicable regulatory authorities and industry best practice recommendations;
  • legal and regulatory requirements – we may need to retain Personal Data for up seven (7) years after we cease providing services to you where necessary to comply with our legal obligations, resolve disputes, or enforce our terms and conditions.

 

 

14. Children’s privacy

This is a general audience website. We do not knowingly collect data from individuals who are under 16 years old. If you are under 16 years old, you should only view the Site and/or submit Personal Data to us with your parent or guardian’s permission.

 

 

15. Complaints

If you have a complaint regarding our Privacy Notice or practices, please contact us in the first instance as provided in “Contact Us” above.

 

 

16. Changes to this privacy notice

We may change this Privacy Notice from time to time. When we do, we will

 

let you know by posting the changed Privacy Notice on this page with a new last updated date. In some cases, we may also tell you about changes by additional means, such as by sending an e-mail to the e-mail address we have on file for you. In some cases, we may request your consent to the changes. We encourage you to review this Privacy Notice periodically, especially before you provide Personal Data directly to us through the Site. Your continued use of the Site after we implement any changes to this Privacy Notice constitutes your acceptance of the revised Privacy Notice.

 

 

Last updated: 1 August 2020